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98).įast forward to today, when-after almost two decades of deceptive marketing of opioids and economic and social upheaval ( Dasgupta et al., 2018 James, 2019)-North America's overdose problem has, indeed, become “far worse” ( James, 2019, p. “It could have been far worse” ( James, 2019, p. “This is not too bad,” Richard Sackler responded when he learned about 59 fatal overdoses his company's drug, Ox圜ontin ( Oxycodone, 2019), a prescription opioid, had caused in early 2001. Potential implications for science communication and public perception of the opioid crisis are discussed. While most studies are framed as established “facts,” stories rarely provide sufficient information for news consumers to critically evaluate the validity of the research. We find that a small proportion of available studies receive coverage, mostly within issue-focused rather than science communication news stories. Using a detailed coding instrument, we analyzed how opioid-related scholarly publications were covered in 149 news stories published by nine major US and Canadian online news outlets at the height of the crisis. Popular news media play an instrumental role in shaping public perception of issues like the opioid crisis. 4School of Publishing, Simon Fraser University, Vancouver, BC, Canada.3Interdisciplinary Studies, Simon Fraser University, Vancouver, BC, Canada.2Scholarly Communications Lab, Simon Fraser University, Vancouver, BC, Canada.Kennedy Institute, Freie Universität Berlin, Berlin, Germany 1Political Science Department, John F.We are now expanding our use of EDGE to new markets.Lisa Matthias 1,2 *, Alice Fleerackers 2,3 and Juan Pablo Alperin 2,4 * Since we embedded EDGE in early 2019, we’ve seen average volume in outlets that have adopted our recommendations grow three times faster than non-participating outlets. In the United States, we have collected more than four million data points over the last two years. This information helps us and our customers.
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We can then generate scorecards based on these key performance indicators and provide targeted recommendations via our advanced analytics team on how to improve in each area. This means we can work with customers so that each outlet has specific standards and recommendations that help boost incremental sales.įor example, our TRAX technology uses image recognition to analyse a picture of the inside of a store, then automatically identifies products, shelf placement, display, price and more. Our suite of ‘Every Day Great Execution’ (EDGE) technology tools capture in-store data and, through predictive analytics, revolutionise our ability to offer the right brands, in the right outlets, in the right way. We are using new technologies and advanced analytics to unlock growth by transforming our understanding of customers, consumers and shoppers. Digital & Technology graduate programme.External policy and operating environments.
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